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How to view and understand your Analytics
How to view and understand your Analytics

Everything you need to view and understand your Newsletters Performance

Nella avatar
Written by Nella
Updated over a week ago

Publicate provides multiple insights on how well your Newsletters are doing, who your audience is, their preferences and how engaged they are.

Whether you're looking for a Performance Overview or want to take a closer look at a Single Newsletter’s analytics just click below to find out more:

Viewing and understanding overall newsletters Performance

First, click on the 'Analytics' tab at the top of the Editor:

This opens the Analytics Dashboard which highlights the Analytics and Engagement linked to the overall performance of all of your Newsletters, with the following 5 sections, which we will then explore in turn;

1. Check the total engagement of all of your newsletters over a set period of time

All figures relate to the date range you set up in the top right corner and you can view the Analytics Performance for different periods by choosing a different date range.

  • 'Opens' means the total number of times your newsletters were opened/viewed.

  • 'Clicks' refers to the number of times the content in your newsletters were clicked.

  • 'Clicks Per Open' shows you the number of clicks your newsletters received per open.

  • 'Newsletter Shares' is the number of times your newsletters were shared.

  • 'Content Shares' is the number of times content from your newsletters were shared.

Average - This shows you the average performance across all of your newsletters for that period.

NOTE: If you notice other metrics such as Unique and Unique Clicks, it means you are looking at Single newsletter analytics. For more details on those metrics check the ' Viewing and understanding the Analytics of a Single Newsletter ' section.

2. Track performance over time:

You can see how well your newsletters are performing over time with this visual graph that shows overall views, clicks and shares for the selected date range:

3. Understand Which Of Your Newsletters Are Most Popular

This shows your most popular Newsletters ordered by the number of opens.

For each one, you also get an overview of their Clicks and of their C/O or Click per Open (the number of clicks your newsletter received per open).

To access the analytics of a single Newsletter, just click on its thumbnail:

4. Discover which Social Media Channel your Newsletters are shared on:

Understand which Social Media network your audience like to share with and see how much they share your newsletters:

5. Understand your reader's location and which device they use

Get to know your readers by seeing where they live and what kind of devices they prefer to use:

Note: Only Team Plan and Business Plan Users have access to this insight. To upgrade just click here.

Viewing and Understanding The Performance Of A Single Newsletter

There are three ways to access a single newsletter Analytics:

  • From the 'newsletters' tab by clicking on the Analytics icon shown at the top of that Newsletter cover tile.

  • Once your newsletter is already opened by clicking the Analytics icon next to your newsletter title.

  • From the Analytics Dashboard, scroll down to the list of your popular newsletters and click on the one you would like to see the Analytics for.

Understanding what the Analytics figures mean:

  • 'Opens' means the number of times the newsletter was opened/viewed.

  • 'Clicks' refers to the number of times the content in the newsletter was clicked.

  • 'Clicks Per Open' shows you the number of clicks your newsletter received per open.

  • 'Newsletter Shares' is the number of times your newsletter was shared.

  • 'Content Shares' is the amount of times content from your newsletter has been shared.

If you sent your newsletter using our Outlook Add-in you will also see:

  • 'Unique Opens' meaning the number of unique recipients that opened the newsletter, rather than the total number of opens.

  • 'Unique Clicks' meaning the number of clicks by unique recipients rather than the total number of clicks counted.

Note: Unique means a single reader, rather than total which would include the count for the same single reader opening or clicking twice for instance.

In addition to providing you with Unique data, our Outlook Add-in saves time by allowing you to import your newsletter to Outlook directly from the email draft. To see to install and use it just click here.

3. Compare individual newsletter performance against the average performance of all your newsletters:

4. Get a visual idea of opens, clicks and shares over time:

5. Discover which parts of the Newsletter were most popular:

Find out which content in your newsletter your readers clicked most and how many times:

Understand in detail how your readers are engaging with your newsletter:

  • Click on the 'Click Location' tab to see the total clicks for each piece of content by location. This clearly shows which positions readers are more likely to click in your newsletters.

  • Click on the 'Heatmap' Tab to see a visual heatmap of which areas are the most popular in your newsletter:

Note: Only Team Plan and Business Plan users get to see the click location and the heat map.

6. Check Social media engagement:

  • On the left, see which Social Networks your readers shared your newsletter on most.

  • On the right, see the number of times content was shared on social media and to which networks.

7. Get to know your Audience

Understand where your readers are from by looking at the location map, and understand what devices they use:

Note: Only Team Plan and Business Plan users get to see the click location and the heat map. To upgrade just click here

Downloading your Analytics to CSV Format

This feature is available on both your Analytics Dashboard for overall newsletter performance:

And on Single Newsletter Analytics:

Note: Only Team Plan and Business Plan users have access to this feature. To upgrade just click here.


Here are some helpful troubleshooting tips if you are having issues with your analytics. Of course please do get in touch using the chat if you need any help.

1. If you don't see any Analytics

Make sure that you have not disabled Analytics in the Newsletter Settings as per the screenshot below:

2. If the analytics figures don’t seem correct

  • Make sure you have the correct date range applied to the dashboard. You can adjust it here;

  • Ensure our analytics code is sent with your newsletter by using one of our following extensions or add-ins:

Certain email providers may cache (they may hide) our tracking pixel used to collect Analytics data. To prevent this, we recommend that you use one of the following add-in or extensions: they maintain the original newsletter code including the tracking pixels. Plus, by using the Outlook Add-in you will get advanced Analytics including Unique Rates.

  • If the above didn't work out, just reach out via chat or email with the following details and we'll check the newsletter Analytics for you 🙂. Please make sure to mention:

  1. What you are seeing VS what you expected to see.

  2. How the newsletter was sent: via which email provider, were Distribution lists involved (if so how many?) and how did you import the newsletter: via Publish button/ Outlook Add-in/ Chrome or Safari extension?

  3. Screenshots of the Analytics dashboard for this newsletter and confirm when the newsletter was sent.

  4. The Share link of the newsletter which you can get by opening your newsletter and clicking the ' Share ' button at the top of the Editor:

3. How Apple's new privacy update could impact your Analytics and what to do about it

Following the release in October 2021 of Apple new privacy feature in iOS 15 and Mac OS Monterey, your contacts using Apple Mail now have the option to enable a new feature called Mail Privacy Protection, which will limit the ability to accurately determine:

  • Whether or when an email has been opened

  • Where your contact is located when they open it

  • The type of device your contact is using

Still, rest assured that:

  • Your emails will continue to be available to your recipients using Apple Mail

  • Engagement within an email (click activity and click rate) will still be collected

  • This doesn’t affect other email providers as it only applies to Apple Mail users

We recommend expanding your measurements using other winning metrics such as clicks, click-through rates, publication and content shares. Clicks and purchases are stronger signs of engagement than opens, and we don’t expect these to be impacted by Apple Mail Privacy Protection.

For more details on this update and its impact, please check this article.

Got questions?

If you have any other questions or we can help with anything else please just send us a note at, or use the chat window on the right.

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