If you're trying to work out why your Analytics numbers don't look right, this article will help you understand it better.
 
Analytics numbers may look wrong if you aren't using our Outlook add-in. To get the most accurate figures, we recommend downloading and using the Outlook add-in to help embed the tracking pixel. 

If you haven't already downloaded the add-in, you can do that by clicking on the button below.
 
  

 
 
Unfortunately, some email softwares cache the tracking pixel and that's why your numbers aren't showing up correctly. Using our Outlook add-in will fix that issue!
 
  

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