How to access to your Analytics Dashboard
Navigate to your top menu bar and click on Analytics
Once you click on the Analytics tab the Analytics Dashboard shows you the Total engagement figures of your Publications for that period and the Average performance of your individual Publications.
You can use the drop down box to change the date range.
The graph gives you a visual idea of views, clicks and shares.
What Do The Dashboard Analytics Figures Mean?
'Opens' means the amount of times the Publication was opened/viewed.
'Clicks' refers to the amount of times the content in the Publication was clicked.
'Clicks Per Open' shows you the amount of clicks your Publication received per open.
'Publication Shares' is the amount of times your Publication was shared.
'Content Shares' is the amount of times content from your Publication was shared.
Total - Shows you the total performance figures of your Publications for that period.
Average - Shows you the average performance figure of your individual Publications
Advanced Analytics and Unique rates with our Outlook Add-in
The same kind of data shown on the Dashboard will be displayed when looking at a single Publication Performance and if you sent the Publication via the Outlook Desktop app using our Add-in, you also get Unique data so you can easily compare Open (number of views) and Unique (numbers of recipients) as well as Clicks (Total number of clicks) and Unique clicks (total clicks that were done by single recipients) :
In addition to providing you with Unique data, our Outlook Add-in saves time by allowing you to pick the newsletter to send directly from your Outlook email draft saving. You can see here how to install and use it.
Find Out Which Publications Are Performing The Best And Where They're shared!
You can click on your popular Publication to view its Individual Analytics.
Team Plan and Business Plan users will see where the readership is based and what devices are being used to view your Publications.
To learn how to view Individual Publication Analytics, click on the button below.
If you have any other questions or we can help with anything else please just send us a note at firstname.lastname@example.org, or use the chat window on the right.