How to access to your Analytics Dashboard

Navigate to your top menu bar and click on Analytics

Once you click on the Analytics tab the Analytics Dashboard shows you the Total engagement figures of your Publications for that period and the Average performance of your individual Publications

You can use the drop down box to change the date range.
The graph gives you a visual idea of views, clicks and shares

What Do The Dashboard Analytics Figures Mean?

'Opens' means the amount of times the Publication was opened/viewed.
'Clicks' refers to the amount of times the content in the Publication was clicked.
'Clicks Per Open' shows you the amount of clicks your Publication received per open.
'Publication Shares' is the amount of times your Publication was shared.
'Content Shares' is the amount of times content from your Publication was shared. 

Total - Shows you the total performance figures of your Publications for that period.
Average - Shows you the average performance figure of your individual Publications

Advanced Analytics and Unique rates with our Outlook Add-in

If you sent your Newsletter via our Outlook Desktop Add-in, in addition to the above data, you also get Unique rates so you can easily compare Open (number of views) and Unique (numbers of recipients) as well as Clicks (Total number of clicks) and Unique clicks (total number of clicks done by all your single recipients) :

Plus the Outlook Add-in allows you to import your newsletter to Outlook directly from the email draft. To see to install and use it just click here

Find Out Which Publications Are Performing The Best And Where They're shared!

You can click on your popular Publication to view its Individual Analytics.

Team Plan and Business Plan users will see where the readership is based and what devices are being used to view your Publications. 


To learn how to view Individual Publication Analytics, click on the button below.


Got questions?

If you have any other questions or we can help with anything else please just send us a note at, or use the chat window on the right.


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